The Consumer Credit (Advertisements) Regulations 2004
These Regulations impose requirements concerning the form and content of advertisements that relate to the provision of credit and the hiring of goods. They replace the Consumer Credit (Advertisements) Regulations 1989 (“the 1989 Regulations”), which are revoked. By virtue of regulation 10, these Regulations do not apply in relation to advertisements for loans or the hire of goods to businesses, to financial promotions or to advertisements for mortgages which are a first charge on the borrower’s home.