Part 4: Marketing restrictions Section 79: Communications likely to confuse as to autonomous capability
This section makes it an offence to make, or cause or permit the making of communications which confuse end-users or potential end-users of road vehicles in Great Britain as to whether a vehicle is self-driving (i.e. capable of travelling autonomously, safely and legally), for example by using ambiguous terminology in advertising material. Subsection (2) establishes an assumption for the purposes of this section that a vehicle which is not an authorised automated vehicle is not capable of travelling autonomously, safely and legally.
	This section also introduces defences for a person accused of the offence, where the person has exercised due diligence to prevent confusing end-users of road vehicles in Great Britain, or where the communications were formulated in the course of a business not involved in the manufacture or supply of the product or service in question.
	This offence is wider than the offence under section 78 on the restriction of certain terms as it is not limited to the use of specific terms or symbols, or any use of words, but takes account of the overall presentation of a communication and its impact on end-users.