27.Section 12(1) of the Act makes it an offence to advertise within an event zone at a prohibited time (“the advertising offence”). As set out in section 13(1), an activity is to be treated as advertising if it is a communication to the public (or to a section of the public) for the purpose of promoting an item, service, business or other concern.
28.Holding an advertising licence is not a defence against an advertising offence (section 15 of the Act).
29.Section 12(2) of the Act sets out that the advertising offence does not apply to the types of advertising listed in schedule 3 of the Act. For example, advertising to commemorate events or publicise political campaigns, and advertising to which the Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984/467 do not apply (because, for instance, it forms part of the fabric of a building). Another example is in paragraph 5(1)(f) of schedule 3 of the Act, which exempts advertising already in place at the time the provision comes into force. This exemption does not extend to the product categories listed in paragraph 5(3) of schedule 3 of the Act, which lists advertising that is in competition with one of the tournament’s sponsors or commercial partners. These categories cover:
	sports goods (specifically athletic footwear, sports apparel, sports hardware, footballs, sports accessories)
	beverages (both alcoholic and non-alcoholic) and food ordering and delivery services
	tyres, fuel, oil, lubricants, airline services, automotive vehicles (including associated parts, services and accessories) and mobility systems and services (for example, vehicle leasing and taxi services)
	consumer electronic goods (such as TV, mobile phones, computers) and white goods (such as fridges)
	telecommunications and internet providers
	insurance services, banking services, payment systems and technology
	gambling (specifically draw based games, instant play games, betting and gaming)
	accommodation and attraction booking and reservation services
	postage and delivery services (postal, parcel, cargo, freight, logistics and delivery services)
	financial services (including cryptocurrency platforms and fintech)
	food products and food retail (including supermarkets, restaurants and catering)
	consumer health and personal care products (such as beauty products and nutritional supplements)
	industrial workwear and supplies
	online e-commerce marketplaces
30.The advertising offence does not apply to any advertising by UEFA provided the advertising is done in accordance with any conditions that are set out in the advertising regulations (section 12(5)).
The Act Advertising Ban on advertising within event zones