Part 6: Information to be included with Electronic Material Requirements Section 47: Exceptions to section 41
Section 47 sets out a number of exceptions to the regime. Subsection (1), provides that generally, the re-publishing or ‘re-sharing’ of paid-for or other electronic material will not require a new imprint, where the original (section 41 compliant) imprint is retained in the material, and the material (the content or the imprint) has not been materially altered since it was previously published. The exception applies regardless of whether the material is re-published by the original promoter, or by another person. An imprint is required if material which had not previously required an imprint is then republished such that it is captured by section 41 (for example the promoter or the person on behalf of whom it is published is on the list of political entities in section 44(3) meeting the second condition and the material also meets the first condition (section 44(2))).
	Section 47(3) outlines exceptions for material published for journalistic purposes which is the publication of electronic material on a website or mobile application whose primary purpose is the publication of journalism unless the material consists of an advertisement.
	Subsection (4) defines ‘mobile application’ for the purposes of subsection (3).
	Under subsection (5), there are also exceptions for party political broadcasts or referendum campaign broadcasts as such broadcasts are already subject to regulation outside of the digital imprints regime.
	Subsection (6) defines broadcaster and referendum campaign broadcast for the purposes of subsection (5).
	Subsection (7) makes provision to amend the section, by way of regulations, to add, modify or remove cases to which an imprint is not required.