Part 6: Information to be included with Electronic Material Requirements Section 45: Purposes referred to in section 44
Section 45 sets out the purposes referred to in section 44. The first purpose in subsection (2) is promoting or procuring electoral success at one or more particular relevant elections in relation to: a) a registered party, b) registered parties who advocate (or do not advocate) particular policies or otherwise fall within a particular category of parties; or c) candidates or future candidates who hold (or do not hold) particular opinions or otherwise come within a particular category of candidates or future candidates. As with paid-for material, subsections (b) and (c) relate to material about one or more registered parties, candidates or future candidates who otherwise fall within a category (e.g., a ‘category of candidates’). For instance, this could include material promoted by a recognised third-party campaigner which encourages the public to vote for candidates who support a particular policy with regards to climate change.
	As with paid-for material, the material does not need to expressly mention the name of any party, candidate or future candidate to achieve this purpose (subsection (4)).
	Subsection (3) provides that prejudicing the electoral prospects of other parties, candidates or future candidates also requires an imprint. This includes material prejudicing the electoral prospects of candidates or future candidates on a party list.
	Subsection (5) provides the second purpose which is promoting or procuring the election of a particular candidate or future candidate at one or more particular elections.
	Subsection (6) provides that the material does not need to expressly mention the name of any candidate or future candidate, to be in scope of the regime.
	Subsection (7) provides the third purpose which is promoting or procuring the success or failure of a recall petition. The material does not need to expressly mention the name of the member of the House of Commons to whom the petition relates (subsection (8)).
	The regime in respect of other electronic material is focussed on particular elections (and recall petitions (subsection (7)) and referendums as per section 44(2)(b)). Subsection (9) defines the ‘relevant elections’ for the purposes of this section, which includes elections for mayors in England and Wales.