Part 6: Information to be included with Electronic Material Requirements Section 44: Electronic material to which section 41 applies: other electronic material
Section 44 outlines the conditions where an imprint is required for other electronic material. The first condition is that the material can reasonably be regarded to achieve any purpose within section 45 or it wholly or mainly relates to a referendum to which Part 7 of PPERA applies and is published during the referendum period for that particular referendum. This requirement is narrower than the one that applies to paid-for electronic material in respect of the holding of a referendum or particular outcome in a referendum as it only applies to material published during a referendum period and as defined by Part 7 of PPERA. The second condition is that the promoter of the material or the person on behalf of whom it is published is a registered party, a recognised third party, a candidate or future candidate, an elected office holder, a referendum campaigner or a recall petition campaigner. The third condition is that neither the promoter of the material, nor the person on behalf of whom the material is published, has paid for the material to be published as an advertisement.