Commentary on Sections Part 1.Licensing Section 20: Prohibition of loyalty schemes
This section introduces new Article 57ZB in the Licensing Order (Prohibition of loyalty schemes). Article 57ZB prohibits the award or redemption of loyalty or bonus points for the purchase of intoxicating liquor in all licensed premises.
Article 57ZB adds an offence (punishable by a fine up to £5,000) for a licence holder to operate a loyalty reward or bonus scheme.
Subsection (2) makes a consequential amendment to Part 3 of Schedule 10A (penalty points for offences punishable with level 5 fine) to take account of the introduction of new Article 57ZB.