Part 4: Marketing restrictions Section 78: Restriction of certain terms to authorised automated vehicles
Subsection (1) provides a power to the Secretary of State to specify, by regulations, what marketing words, expressions, symbols or marks are appropriate only for use with authorised automated vehicles. Subsections (2) and (3) set out offences that a person can commit if a specified word, expression, symbol or mark is misused. For example, by marketing a non-authorised vehicle as "self-driving" if that term was specified in regulations as a term appropriate for use only with authorised automated vehicles. These offences cover use of terms both in relation to a whole vehicle or in relation to a product intended for use as equipment on a vehicle.
	This section also includes defences for a person accused of these offences where the term was not intended to convey any meaning to do with automation; where the use of the term was directed at end-users outside Great Britain, and the person exercised due diligence to prevent the term coming to the attention of end-users in Great Britain or to ensure those end-users would understand that the term was not directed at them; and where the business in the course of which the person was acting did not involve the manufacture or supply of the vehicle or equipment in question, nor formulate the communication in which the restricted term was used.