Schedule 4: Codes of practice under section 41: principles, objectives, content Chapter 7: Interpretation of Part 3 Section 57: "Search content", "search results" etc
Subsection (2) defines "search content" and sets out the types of content that are exempt from this definition, including paid-for advertisements and content on the website of a recognised news publisher.
	"Search content" is defined as content that may be encountered in or via search results of a search service or search engine. Search results are the content which is presented to a user of the service by the search engine when they make a search request. Typical examples would be a link to a website or an image on an image search results page. Search results may also include short pieces of text from a website, media in other forms, links which are icons or anything else provided it is presented by the operation of the search engine when a search request is made. Subsection (5) makes clear that references to encountering content "via search results" are references to the content which is presented to a user when they interact with a search result itself, for example by clicking on it. That expression does not extend to content which a user comes across as a result of any subsequent interaction (that is, interaction with anything other than a search result). This means that search content includes content on a webpage that can be accessed by interacting with search results.
	Subsection (3) defines "search results". "Search" is widely defined in subsection (4) to capture the variety of different ways in which search engines can be operated, including speech-based virtual assistants.