Policy development Part 4 and Schedule 5: Marketing restrictions
A driver in a vehicle with assistance technology who believes the vehicle is capable of driving itself could over-rely on the vehicle and disengage from the driving task when it is not safe to do so. Therefore, Part 4 of the Act creates (and makes further provision in relation to) offences to ensure that only authorised automated vehicles are marketed using words or symbols reserved only for authorised automated vehicles, and to ensure that vehicles that only provide driver assistance (and hence are not authorised automated vehicles) are not marketed in a way that could confuse the driving public into believing they do not need to pay attention to the road. The offences only apply to people acting in the course of business and if the use of the restricted term or confusing communication is directed at end-users.
	Schedule 5 requires the Secretary of State to enforce misleading marketing provisions and grants powers in Part 3 of Schedule 5 of the Consumer Rights Act 2015 for that purpose.
	Part 4 and Schedule 5 implement the Law Commissions’ recommendation that it should be a criminal offence to market a vehicle as self-driving if it is not authorised as such.