Part 4: Consumer rights and disputes Interpretation Section 246: Meaning of "average consumer": general
This section defines "average consumer" for the purposes of this Chapter.
	Subsection (2) outlines the characteristics of the average consumer. While the standard is objective in character, it recognises that the average consumer’s level of attention is likely to vary according to the category of goods or services in question. Also, for example, it recognises that an average consumer is likely to not be a technical expert. The average consumer definition is not a statistical test or statistical average.
	Subsection (3) specifies that the average consumer cannot be expected to know anything that a trader hides from the consumer.
	Subsection (4) sets out that where a commercial practice is directed at a particular group, the average consumer is to be understood as the average member of that targeted group.